Work

Segmentation Bases in the Mobile Services Market: Attitudes In, Demographics Out

Year: 2012

Type: conference-paper

Source: Hawaii International Conference on System Sciences (HICSS)

DOI: 10.1109/hicss.2012.519

Authors: Anna Sell, Pirkko Walden

Institution: Åbo Akademi University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2130144716

FWCI: 4.305

Cites: 27

Cited by: 9

Related to: 10