Work

Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

Year: 1993

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.12.4.395

Authors: Kristiaan Helsen, David C. Schmittlein

Institutions: University of Chicago, University of Pennsylvania

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2130351314

FWCI: 8.142

Cites: 41

Cited by: 298

Related to: 10