Work

Building Brand Communities

Year: 2003

Type: article

Author: Kurt Komaromi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2130367358

FWCI: 2.652

Cites: 13

Cited by: 25

Related to: 10