Work

A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior

Year: 1999

Type: review

Authors: Franck Vigneron, Lester W. Johnson, Monash Mt

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2130564866

FWCI: 0.22

Cites: 82

Cited by: 1,143

Related to: 10