Work

Source Credibility, Visual Strategy and the Model in Print Advertisements

Year: 2011

Type: article

Authors: Kenneth E. Clow, Karen E. James, Sarah E. Sisk, Henry S. Cole

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2130871350

FWCI:

Cites: 14

Cited by: 12

Related to: 10