Work

L'impact des réactions affectives induites par les messages publicitaires : Une analyse tenant compte de l'implication

Year: 1995

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737019501000201

Author: Christian M. Derbaix

Institution: University of Mons

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2131024240

FWCI: 5.418

Cites: 58

Cited by: 73

Related to: 10