Work

Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships

Year: 2005

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.2005.69.4.252

Author: Lynette Ryals

Institution: Cranfield University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2131301419

FWCI: 73.87

Cites: 38

Cited by: 421

Related to: 10