Work

A brand audit on the L'Oreal brand

Year: 2007

Type: article

Study design: Observational Study

Author: Ingrid Staisch

Language: Italian

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2131419015

FWCI:

Cites: 45

Cited by: 1

Related to: 10