Work

The influence of donation magnitude and the donation recipient on consumer attitude toward the offer and participation intentions in cause-related marketing

Year: 2010

Type: article

Source: SUNScholar (Stellenbosch University)

Authors: D Human, Terblanche Ns

Institution: Stellenbosch University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2131434626

FWCI:

Cites: 26

Cited by:

Related to: 10