Work

The Three Faces of Consumer Promotions

Year: 2004

Type: article

Source: California Management Review

DOI: 10.2307/41166273

Authors: Priya Raghubir, J. Jeffrey Inman, Hans Grande

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2132214669

FWCI: 24.74

Cites: 20

Cited by: 178

Related to: 10