Work

Glocal yoga: Re-appropriation in the Indian consumptionscape

Year: 2012

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593111424180

Authors: Søren Askegaard, Giana M. Eckhardt

Institutions: University of Southern Denmark, Suffolk University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2132307137

FWCI: 5.705

Cites: 43

Cited by: 120

Related to: 10