Work

Design benefits, emotional responses, and brand engagement

Year: 2014

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-07-2013-0350

Authors: Frank Franzak, Suzanne Makarem, Haeran Jae

Institution: Virginia Commonwealth University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2133323487

FWCI: 12.86

Cites: 57

Cited by: 77

Related to: 10