Work

Chinese Grassroots Nationalism and Its Impact on Foreign Brands

Year: 2012

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146711428808

Author: Zhihong Gao

Institution: Rider University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Government of Jiangxi Province

OpenAlex ID: W2133647255

FWCI: 10.95

Cites: 52

Cited by: 39

Related to: 10