Work

How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?

Year: 2015

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20851

Authors: Mbaye Fall Diallo, Patricia Coutelle‐Brillet, Arnaud Rivière, Stephan Zielke

Institutions: SKEMA Business School, Université de Lille, Université de Tours, Val de Loire Recherche en Management, University of Wuppertal

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134015378

FWCI: 13.25

Cites: 72

Cited by: 63

Related to: 10