Work

The Effect of Package Coupons on Brand Choice

Year: 1994

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.13.2.145

Authors: Jagmohan S. Raju, Sanjay K. Dhar, Donald G. Morrison

Institutions: University of Pennsylvania, University of Chicago, University of California, Los Angeles

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134349306

FWCI: 4.259

Cites: 26

Cited by: 66

Related to: 10