Work

Shopping Goals, Goal Concreteness, and Conditional Promotions

Year: 2006

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/504136

Authors: Leonard Lee, Dan Ariely

Institution: Massachusetts Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134632221

FWCI: 9.878

Cites: 38

Cited by: 253

Related to: 10