Work

Research Note: Marketing Budgeting Practices of Retailers

Year: 1990

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000000614

Author: B. Ramaseshan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134754194

FWCI: 1.601

Cites: 6

Cited by: 12

Related to: 10