Work

A Segment-Level Model of Category Volume and Brand Choice

Year: 1996

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.15.1.38

Authors: William R. Dillon, Sunil Gupta

Institutions: Southern Methodist University, Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134807626

FWCI: 21.74

Cites: 28

Cited by: 75

Related to: 10