Work

Brand Community Members as a Source of Innovation

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Product Innovation Management

DOI: 10.1111/j.1540-5885.2008.00325.x

Authors: Johann Füller, Kurt Matzler, Melanie Hoppe

Institutions: International University of Management, International School of Management Slovakia, International School of Management, Universität Innsbruck, University of Klagenfurt

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2135010169

FWCI: 65.32

Cites: 63

Cited by: 640

Related to: 10