Work

Corporate Ability and Corporate Social Responsibility in a Developing Country: The Role of Product Involvement

Year: 2012

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2012.697385

Authors: Yanfeng Zhou, Patrick Poon, Guang Huang

Institutions: Sun Yat-sen University, Lingnan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2135370193

FWCI: 5.473

Cites: 42

Cited by: 28

Related to: 10