Work

Why We Boycott: Consumer Motivations for Boycott Participation

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1509/jmkg.68.3.92.34770

Authors: Jill Gabrielle Klein, N. Craig Smith, Andrew John

Institutions: INSEAD, INSEAD, INSEAD, London Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2135554906

FWCI: 27.15

Cites: 97

Cited by: 1,004

Related to: 10