Work

The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales

Year: 2012

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2012.08.002

Authors: Andreas Herrmann, Manja Zidansek, David E. Sprott, Eric R. Spangenberg

Institutions: University of St.Gallen, Washington State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2136043986

FWCI: 20.07

Cites: 67

Cited by: 167

Related to: 10