Work

Brand power index – using principal component analysis

Year: 2012

Type: article

Source: Applied Economics

DOI: 10.1080/00036846.2012.690853

Authors: Lien-Ti Bei, Tsung-Chi Cheng

Institution: National Chengchi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2136202587

FWCI: 1.822

Cites: 34

Cited by: 14

Related to: 10