Work

The Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis

Year: 1992

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569210012381

Authors: Bob D. Cutler, Rajshekhar G. Javalgi, M. Krishna Erramilli

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2136237546

FWCI: 5.645

Cites:

Cited by: 106

Related to: 10