Work

An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data

Year: 2011

Type: article

Study design: Observational Study

Source: International Journal of Sport Finance

DOI: 10.1177/155862351100600405

Authors: Sungho Cho, Minyong Lee, Taeyeon Yoon, Charles Rhodes

Institutions: Bowling Green State University, Valparaiso University, University of Connecticut

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2136437643

FWCI: 0.928

Cites: 38

Cited by: 22

Related to: 10