Work

The relevance of irrelevance in brand communication

Year: 2010

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20378

Authors: Carmen-Maria Albrecht, Marcus M. Neumann, Tobias E. Haber, Hans H. Bauer

Institution: University of Mannheim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2136454848

FWCI: 0.95

Cites: 99

Cited by: 10

Related to: 10