Work

The effects of lower prices on perceptions of brand quality: a choice task perspective

Year: 2012

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421211264946

Authors: Devon DelVecchio, Sanjay Puligadda

Institution: Miami University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2137014949

FWCI: 6.394

Cites: 59

Cited by: 35

Related to: 10