Work

The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of International Marketing

DOI: 10.1509/jim.12.0086

Authors: Dana L. Alden, James B. Kelley, Petra Riefler, Julie A. Lee, Geoffrey N. Soutar

Institutions: University of Hawaiʻi at Mānoa, Saint Joseph's University, University of Vienna, The University of Western Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2137059620

FWCI: 33.65

Cites: 86

Cited by: 119

Related to: 10