Work

Toward an Optimal Market Target: a Strategy for Market Segmentation

Year: 1984

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eb008087

Authors: Kevin J. Clancy, Mary Lou Roberts

Institution: Boston University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2137137401

FWCI: 3.208

Cites: 18

Cited by: 16

Related to: 10