Effects of product quality certification on quality perceptions of stores' own brands
Year: 2011
Type: article
Study design: Observational Study
Source: Service Industries Journal
Authors: Hsuan-Hsuan Ku, Po-Jen Wang, Chien-Chih Kuo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2137145275
