Work

A Methodology for Determining the Proper Point Size for Display Type on Packaging by Means of the Package's Proportions

Year: 2014

Type: article

Source: Packaging Technology and Science

DOI: 10.1002/pts.2067

Authors: Rupert Andrew Hurley, Joanna Fischer, Andrew D. Ouzts, John Leininger, Ronald Thomas

Institution: Clemson University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2137220173

FWCI: 4.273

Cites: 23

Cited by: 7

Related to: 10