A taxonomy of mobile phone consumers: insights for marketing managers
Year: 2014
Type: article
Study design: Observational Study
Source: Journal of Strategic Marketing
Authors: Lukman Aroean, Nina Michaelidou
Institutions: Bournemouth University, Loughborough University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2137350860