Work

Marketing a Political Candidate

Year: 1987

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eb008197

Author: Marvin Schoenwald

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2137460139

FWCI:

Cites:

Cited by: 21

Related to: 10