Work

An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns

Year: 1995

Type: article

Source: Communication Research

DOI: 10.1177/009365095022004006

Authors: MICHAEL BURGOON, MICHAEL PFAU, THOMAS S. BIRK

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2137536075

FWCI: 1.354

Cites: 42

Cited by: 83

Related to: 10