Gratitude, delight, or guilt: The role of consumers' emotions in predicting postconsumption behaviors
Year: 2007
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20188
Author: Isabella Soscia
Institution: Bocconi University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2137537053
