Work

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Year: 2013

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2013.04.003

Authors: Jaime Romero, Ralf van der Lans, Berend Wierenga

Institutions: Universidad Autónoma de Madrid, Hong Kong University of Science and Technology, Erasmus University Rotterdam

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2137888680

FWCI: 11.86

Cites: 46

Cited by: 47

Related to: 10