Work

Brands as symbolic resources for the construction of identity

Year: 1998

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1998.11104712

Authors: Richard Elliott, Kritsadarat Wattanasuwan

Institution: University of Oxford

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138149845

FWCI: 25.46

Cites: 40

Cited by: 823

Related to: 10