Work

Toward an Interpersonal Theory of Consumer Behavior

Year: 1968

Type: article

Source: California Management Review

DOI: 10.2307/41164119

Author: Joel B. Cohen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138451745

FWCI: 4.212

Cites: 23

Cited by: 10

Related to: 10