Work

Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments

Year: 2004

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/422108

Author: Americus Reed

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138496133

FWCI: 23.5

Cites: 38

Cited by: 368

Related to: 10