Work

The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications

Year: 1999

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.18.3.317

Authors: Praveen K. Kopalle, Carl F. Mela, Lawrence Marsh

Institutions: Dartmouth College, Duke University, University of Notre Dame

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138564512

FWCI: 16.62

Cites: 51

Cited by: 249

Related to: 10