Putting one-to-one marketing to work: Personalization, customization, and choice
Year: 2008
Type: article
Source: Marketing Letters
Institutions: University of Wisconsin–Madison, University of Pennsylvania, New York University, University of Houston, University of Maryland, College Park, Georgia State University, Georgia Institute of Technology, University of Connecticut, Dartmouth College, University of Nebraska–Lincoln, Northwestern University, Northwestern University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2138584823