Work

Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of International Marketing

DOI: 10.1509/jimk.17.3.71

Authors: Francisco Guzmán, Audhesh K. Paswan

Institution: University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of North Texas

OpenAlex ID: W2138644691

FWCI: 16.59

Cites: 76

Cited by: 119

Related to: 10