Work

Measuring the Prestige Profiles of Consumers: A Preliminary Report of the PRECON Scales

Year: 1995

Type: article

Authors: Dawn R. Deeter‐Schmelz, Jesse N. Moore, Daniel J. Goebel, Paul Solomon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138673555

FWCI:

Cites: 20

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Related to: 10