Work

Leveraging the Corporate Brand

Year: 2004

Type: article

Source: California Management Review

DOI: 10.1177/000812560404600301

Author: David A. Aaker

Institution: University of California, Berkeley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138730142

FWCI: 57.06

Cites: 3

Cited by: 633

Related to: 10