Work

Distinctive brand cues and memory for product consumption experiences

Year: 2005

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2004.02.001

Authors: Luk Warlop, S. Ratneshwar, Stijn M.J. van Osselaer

Institutions: KU Leuven, University of Missouri, Erasmus University Rotterdam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Florida International University, University of Connecticut

OpenAlex ID: W2138949459

FWCI: 14.01

Cites: 47

Cited by: 143

Related to: 10