Work

Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung

Year: 2009

Type: book

Source: Schäffer-Poeschel eBooks

Author: Manfred Bruhn

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138988884

FWCI: 30.63

Cites:

Cited by: 284

Related to: 10