Work

What do advertisements really do for brands?

Year: 2000

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2000.11104792

Author: Simon Broadbent

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139078151

FWCI: 2.491

Cites: 12

Cited by: 17

Related to: 10