Work

The Power of Creative Advertising and Consumers’ Perceived Risk

Year: 2014

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2014.946209

Authors: Maysam Shirkhodaee, Saeed Rezaee

Institutions: University of Mazandaran, Kharazmi University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139159787

FWCI: 6.398

Cites: 59

Cited by: 20

Related to: 10