Work

Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity

Year: 2010

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/656392

Authors: Rajesh Bagchi, Xingbo Li

Institution: Virginia Tech

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139292264

FWCI: 9.501

Cites: 30

Cited by: 112

Related to: 10