Work

A Content Analysis of CPA Advertising in National Print Media From 1979 to 1984

Year: 1988

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723353

Authors: Robert E. Hite, Norman O. Schultz, Judith A. Weaver

Institutions: Kansas State University, Colorado State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139329293

FWCI:

Cites: 4

Cited by: 11

Related to: 10